Valatie, NY – Tierra Farm, a certified organic manufacturer and distributor of nuts, dried fruits, coffee and chocolate products in upstate New York, announces the hiring of Michella Weiss as Marketing Coordinator.
In her new role, Weiss will be responsible for the development and execution of marketing plans to reach targets from brand awareness to product promotion. She will also be involved in strategical tactics for the media and public relation of the company.
Weiss’ hiring has come at a time of exceptional growth for Tierra Farm. Through the sale of its more than 240 products to co-ops and independent grocery stores around the country, Tierra Farm is on pace for $28.5 million in sales for 2018. As the business continues to grow, Tierra Farm looks to build their team to support their continued success.
“Hiring Michella as our new Marketing Coordinator will enable us to create effective in-house marketing programs that will continue to strengthen and grow our brand,” said Todd Kletter, CEO, Tierra Farm. “We have hit a point where we have outgrown outsourcing our traditional marketing, which makes it necessary to move our efforts to an in-house model.”
Born and raised in Valatie, Weiss holds a bachelor’s degree in Communication Studies from SUNY Oneonta and an MBA from The College of Saint Rose. Her background includes marketing and events roles with a Capital Region marketing firm and the New York State Bar Association. She enjoys spending her free time on her boat during the summer months and spending quality time with family and friends.
About Tierra Farm:
Located in Valatie, N.Y., just 20 miles south of Albany, Tierra Farm is an environmentally-conscious farm specializing in the processing of certified organic nut, seed, dried fruit, coffee and chocolate products. Everything is grown without synthetic pesticides, genetically modified organisms, or chemical fertilizers, and sold at prices that are equally fair to farmers and consumers. Recently selected as one of America’s Fastest-Growing Private Companies by Inc. 5000, Tierra Farm has also been named one of the “Best Places to Work” in 2017 by the Albany Business Review and “Top Workplaces” in 2018 by the Times Union in the New York Capital Region. Tierra Farm products are available at food cooperatives and independently-owned grocery stores across the U.S, at their Valatie retail store and online at www.TierraFarmStore.com.